Alter Solutions

At Alter Solutions, I was deeply involved in the company’s rebranding as part of the marketing and communication team, contributing across every creative touchpoint. Starting as a Brand Designer and later stepping into the role of Creative Lead.

I worked closely not only with designers and videographers, but also with the board and external suppliers, managing projects that ranged from digital campaigns and web experiences to physical events, set design and on-site decoration. This role gave me full ownership of the creative ecosystem, from concept to delivery, across multiple formats, channels and levels of collaboration.

Expertise

BrandingDigital designHighlightMerchandisingMotion DesignPaid MediaPhotographySocial MediaUX/UIVideo

The project included the full development of the Alter Solutions creative path.  From brand identity and digital products to print, social media, photography, video, advertising,  landing pages, ebooks, events and physical spaces.

On the physical and experiential side, my team was responsible for defining the creative concepts of corporate events and shaping their visual expression. Together, we designed event gifts, developed spatial decoration and branded environments, and ensured the creative vision was consistently applied. We worked closely with internal teams and external suppliers, contributed to timelines, and remained actively involved on-site during the events to guarantee a cohesive and well-executed brand experience.

On the digital side, I led and worked closely with my team to shape and execute Alter Solutions’ digital presence across organic and paid channels. Together, we design organic social media content, paid media creatives, landing pages and conversion-focused assets, as well as ebooks and business presentations for different audiences and business goals.
During this journey, I also developed the company’s first design system, helping to bring consistency, scalability and efficiency across digital products and brand touchpoints.

Landing Pages

Business Presentations

Ebook

Social media (organic)

Paid Media

Paid Media

Alter Solutions

Alter Solutions was the place where I felt the greatest creative freedom. It was a highly multidisciplinary environment that constantly pushed me beyond my comfort zone, allowing me to explore new areas, take on unfamiliar challenges and do many things I had never done before.

Working so closely with a diverse team helped me grow not only as a creative professional, but also as a leader and as a person. This experience shaped the way I think about collaboration, responsibility and creativity, and marked a clear turning point in my personal and professional development.

Services

Ads & Paid MediaBrand bookBusiness PresentationDesign SystemEvent PhotographyLanding PageMerchandising LayoutOffice PhotographyPortrait PhotographyProfissional PhotographySocial Media ContentStyle Guide

Other Work

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Shield

Shield

Biosonda

Biosonda

Millennium bcp

Millennium bcp