Social media
More Strength and Movement
In this project, I had the pleasure of helping a close friend develop the visual identity for his personal brand as a Personal Trainer. The goal was to create a brand that would represent not only his professional activity, but also his lifestyle, mindset, and values: strength, movement, discipline, and consistency.
Expertise
The project included the definition of the brand concept, positioning and tone of voice, logo design, visual identity system, color palette and typography, social media templates, merchandising layout, one page website , and a promotional video for the brand launch.
The main challenge was to design a logo that combined the initials of his name while simultaneously allowing a clear association with his values: “More Strength & Movement.” The identity needed to feel strong, dynamic, and modern, while remaining versatile enough to work across digital platforms, social media, and future brand applications.
At the same time, the visual language had to communicate movement, progression, and performance, reflecting both the physical aspect of training and the mental discipline behind it. The brand needed to stand out in a competitive fitness market, conveying credibility and professionalism, while still feeling personal and approachable.
Website
Photography
More Strength and Movement
I’m deeply grateful to Bernardo for the trust and the opportunity to be part of this journey. It’s a brand I strongly connect with, both in values and lifestyle, and one that gave me the creative freedom to explore, experiment, and push my own boundaries — making this project not only a professional challenge, but also a truly personal and rewarding experience.
Explore the full website and brand experience:
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