Website
loom
André and his team asked for a visual identity that could balance two apparently opposite worlds: irreverence and clarity. loom was not meant to be just another IT consultancy. The goal was to create a brand that felt sharp, contemporary and confident, while remaining clean, structured and highly professional.
Expertise
The project included the definition of brand concept and positioning, tone of voice, manifesto, visual identity, one-page website, social media templates and brand assets such as business presentations, email signatures, business cards and internal communication templates.
The challenge was to translate a “cool” tech mindset into a visual and verbal language that would stand out in a saturated consulting market. loom needed to position itself as a reference space — not only for clients, but also for its own team — a place where innovation, culture and people would share the same DNA.
More than a service provider, loom aimed to be a hub of talent and thinking, with a strong sense of identity, a distinctive attitude and a coherent ecosystem where brand, team and clients could all breathe the same vision.
loom
It was a pleasure to work closely with André and the entire loom team. This project is a clear example of how an IT consultancy can move beyond a generic and predictable positioning to become a distinctive, culture-driven brand — one that combines technical excellence with personality, clarity and a strong sense of belonging, turning technology into something more human, accessible and inspiring.
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Services
