Nutrissência
I was invited to create a new sub-brand for Alexandra Pisco, a certified nutritionist known for her science-based and empathetic approach. As her team expanded, the challenge was to develop a brand that could represent a collective of nutritionists while maintaining credibility, clarity, and a human tone. The goal was to balance scientific authority and emotional connection, creating a modern and trustworthy identity.
Expertise
The project included the definition of brand concept and naming, manifesto, visual identity, email signature and digital assets for social media.
The process began with research, questionnaire analysis, and visual exploration across multiple angles and creative directions. After testing different approaches, we aligned on the path that felt most natural to Alexandra — one that brings together science, essence, and the freedom to eat well.
This direction allowed the brand to communicate authority without rigidity, and care without complexity, resulting in an identity that is clear, human, and meaningful.
Nutrissência
This project was a collaborative and inspiring experience. Working with Alexandra allowed for open dialogue and thoughtful decision-making, resulting in a brand system that reflects both scientific rigor and human care.
Services
